Friday 30 March – Sunday 15 April 2018
- First Peter Rabbit themed Easter festival at Kew
Gardens
- Activity workshops, games, and crafts
- An interactive trail inspiring children to connect with
nature
Join Peter
Rabbit and all his furry friends on a botanical bunny adventure this Easter at
the Royal Botanic Gardens, Kew. Visitors can expect an exciting activity-packed
day out with games, crafts and storytelling inspired by Beatrix Potter’s iconic
tales.
Children will
be delighted by the exquisite illustrated world of Peter Rabbit set against the
stunning landscape of Kew Gardens. Spring will be well and truly underway and
the Gardens will be filled with the dazzling colour of blooming crocuses,
daffodils and magnolias. The Easter extravaganza will celebrate the beauty of
nature at Kew and encourage visitors of all ages to explore the wonderful world
of fruit, vegetables and other edible plants, whilst learning about how they
are grown.
From Kew’s
beautiful Secluded Garden, visitors will follow a Peter Rabbit trail to find
activity pop-ups for all ages. A trip to Mr McGregor’s potting shed will
encourage visitors plant their very own seeds to take home and nurture. Elsewhere,
youngsters can choose which Peter Rabbit character they’d like to be for the
day and make some fuzzy bunny ears to match.
Around the
festival hub, children and adults will also be able to get stuck into all sorts
of giant food card games, while the hilarious veggie consequences workshop will
offer the chance to create incredible monster vegetables. Special Peter Rabbit
selfie boards will offer the chance to take fun souvenir snaps of the day out.
Visitors can
also pop into Kew’s incredible Kitchen Garden nearby, to admire the amazing
display of colourful fruit and veg grown by Kew’s very own kitchen gardeners.
What’s more,
there will be a variety of delicious Easter culinary offerings available at the
festival hub, as well as Peter Rabbit gifts and goodies available in the Kew
shop.
Gina
Koutsika, Head of Visitor Programmes, Events and Exhibitions says: “We’re
thrilled to be partnering with Penguin Ventures to produce a brand new and
truly magical Peter Rabbit™ themed festival at Kew Gardens. I am sure our
interactive trail and activities will delight visitors of all ages and will
encourage families to learn more about the science behind the fruit and veg
that Peter Rabbit so loves to eat.”
Thomas Merrington, Creative Director, Penguin Ventures says: “Peter
Rabbit is synonymous with mischief and garden adventures and will be perfectly
at home in the beautiful setting of Kew Gardens. We can’t wait to see
young fans and their families enjoy the fantastic activities that Kew has
planned with Peter this Easter.”
Admission to the festival is included in the general
entrance ticket to the Gardens (Adult - £17.00, child - £5.00).
Wakehurst,
Kew’s wild botanic garden in West Sussex, will also be hosting its own Easter
festival, Peter Rabbit™ Goes Wild.
The RoyalBotanic Gardens, Kew
is a world famous scientific organisation, internationally respected for its
outstanding collections as well as its scientific expertise in plant diversity,
conservation and sustainable development in the UK and around the world. Kew
Gardens is a major international and a top London visitor attraction. Kew’s 132
hectares of landscaped gardens, and Kew’s country estate, Wakehurst, attract
over 1.5 million visits every year. Kew was made a UNESCO World Heritage Site
in July 2003 and celebrated its 250th anniversary in 2009. Wakehurst is home to
Kew's Millennium Seed Bank, the largest wild plant seed bank in the world. Kew
receives just under half of its funding from Government through the Department
for the Environment, Food and Rural Affairs (Defra) and research councils.
Further funding needed to support Kew’s vital work comes from donors,
membership and commercial activity including ticket sales.
Wakehurst in Ardingly, West Sussex, is one of
the most beautiful and significant botanic gardens in the country. It is home
to Kew’s Millennium Seed Bank, which houses and protects seed from the world’s
most substantial and diverse collection of threatened and useful wild plants,
and leads the MSB Partnership, a crucially important global science based
conservation programme which is the largest of its kind in the world. Since
1965, RBG Kew has transformed the private garden and estate at Wakehurst into a
contemporary botanic garden, where ornamental plantings and exotic tree and
shrub collections of international importance sit within native woodland.
Wakehurst’s natural assets associated with its countryside location renders it
complementary to Kew’s West London site, with different growing conditions, and
a real emphasis on wild plant collections. Coupled with the Millennium Seed
Bank, Wakehurst offers an inspiring, immersive, and educational day out for the
whole family, and serves as a vital contribution to UK and global plant
conservation.
About Peter Rabbit™ and Beatrix Potter
The Tale of Peter Rabbit is one of the world’s best-loved
children’s books and was created by author and illustrator, Beatrix Potter in
1902. The story has never been out of print since it was first published
by Frederick Warne & Co. (today an imprint of Penguin Random House) and has
sold in excess of 45 million copies globally. Beatrix Potter personally
oversaw the launch of subsequent products, making Peter Rabbit the oldest
licensed character in history. Today over 2 million of her ‘little books’
are sold globally every year, whilst Peter Rabbit has appeared in books and
products in more than 110 countries throughout the world.
Penguin Ventures (part of the Penguin
Random House Group) is committed to growing and protecting The Peter Rabbit™
brand and together with licensing agency, Silvergate Media, manages The World
of Beatrix Potter™, one of the world’s longest running and largest
international literature-based licensing programmes.
PETER RABBIT™ © Frederick Warne &
Co. Limited and Silvergate PPL Limited 2017. Based on the works of Beatrix
Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne &
Co., a Penguin Random House Company. All rights reserved.
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